Koncepts Intro

Koncepts

AI tutoring and assessment platform for international curricula. 


For schools, teachers & students.
Koncepts.school
Team
Repeat founder + Technical co-founder with deep data background
Ashish Tadose
Co-Founder & CEO
17+ years building products
Co-Founded Ahana. Acquired by IBM (April 2023).
Ahana, VeriSign, WalmartLabs, PubMatic
Ayush Nigam
Co-Founder & CTO
Leads AI/ML pipelines
6+ years in distributed systems,  inference optimization
WalmartLabs,  Intuit, Bloomreach, Prophecy
Ayisha Shahani 
IB Curriculum Expert 
12+ years in IB teaching and Curriculum expert 


Sharad Kalavadia
Product Strategist 
Leads product strategy and growth initiatves 
Proof Of Execution
Proof Of Execution
2 live products. 4 shipped. Bootstrapped. Zero ad spend.
Core Focus
Koncepts Schools
220+ teachers actively using rubric authoring
Running pilot with 4 Nord Anglia schools, Oakridge International Bangalore - going live with in coming term 


Core Focus
Koncepts Student
3,600+ students
Reach: students from 317 schools across 78 countries
Low Focus
PrepAiro UPSC
Sister Product
Consumer engine, monetizing | 120K+ organic users | 500 paying subscribers
Proves: consumer monetization, distribution-light growth, rubric on handwritten answers at scale
PARKED
PrepAiro GRE + GMAT
Sister Product
1000+ signups | 45 paying users | Execution-velocity proof
Parked from active investment to focus the platform.
Why International Curricula Are Built Different
Criterion-based, not score-based. Depth that generic tools can't touch.
Graded by Criteria, Not Answers
IB MYP: every task scored on 4 criteria (A-D), each an 8-level band
IGCSE: detailed mark schemes, partial credit, method marks
Inquiry-Based and Global
Encourages critical thinking 
1.95M IB students, 6,100+ schools, 160+ countries,  up 34% (2020-24)
Premium and Underserved
High-value, specialized IB families pay $10-30K tuition
Growing demand in international markets.
This unique educational approach demands a specialized assessment and tutoring platform.
PROBLEM
Teachers have the rubric.  They're grading it by hand.
Criterion grading, true personalization, engaging content. None of it scales by hand.
Grading
Criterion grading is slow and subjective
~10 hrs/week, heaviest in IB/IGCSE
Personalization 
A score isn't feedback. 
Per student, per criterion, doesn't scale
1:30 ratio makes individual follow-up impossible 
Authoring
Static banks don't engage, need for visuals, interactivity, embedded quizzes 
Teachers won't trust black-box AI : teachers want to author and edit
Why Now?
Three things just changed. The window is open.
AI can finally grade by criteria, not just score
Multimodal rubric-banded grading is production-viable.
Inference cost down ~90% since 2023.
Feedback now scales past 1:30
What private tutors charge $80-200/hr for, AI now delivers continuously, per student, per criterion.
Schools can finally buy

Post-2024, schools have AI policies, budget lines, and procurement paths.
The gap is decades old. Product, pedagogy, and buyer are converging now.
Why We Win This
Deep tech, proven monetization, and a problem we live.
Built hard tech before

Repeat founder: Ahana → IBM (2023) 
Team from WalmartLabs, VeriSign, Intuit, PubMatic 
Real infra: rubric engine, curriculum graph, voice + canvas
Monetized edtech, bootstrapped

120K+ users, 500+ paying, zero ad spend 
4 products on $0 raised 
We've charged real money. Most pre-seed teams haven't.
We live the problem

Built from a parent's MYP homework nights 
Ayisha: 12+ years teaching IB, in-house 
Rubric-first, AI-last

Tech depth, real revenue, and a problem we know from the inside. Few teams have one. We have all three.
Built Around the Rubric
One teacher workflow. From lesson to assessment to personalized follow-up.
Assess by criteria
Auto-grades to MYP criteria A-D and IGCSE mark schemes, not a generic score
Author engaging content
Unit plans, quizzes, and a voice tutor with a canvas that draws as it explains.
Personalize at scale
Tracks every student per criterion, auto-assigns practice where each is weak.
Not a chatbot bolted onto content. One workflow, built native to how international curricula actually grade.
Market
Per-student SaaS to schools, tiered by curriculum willingness-to-pay.
$1B+→ $1.5B+
School-channel TAM today → platform TAM by 2030
2030 Organic
~$1B
Per-student SaaS to schools, tiered by curriculum willingness-to-pay. Priced at 0.06-0.18% of family tuition spend.
Platform TAM
$1.5B+
CBSE India expansion: ~28,000 schools, ~20M students at $2–3/mo adds $480–720M on the same rubric engine.
Sources: ibo.org Facts & Figures (Mar 2026), ISC Research Global Snapshot (Jan 2026), Cambridge International (Aug 2025), CISCE (2025).
Go-To-Market - How Schools Adopt
Teacher-led entry. Design-partner proof. A dated path to paid.
The Motion 
(how it lands)
→Teacher authors a rubric
    → Department adopts 
         →Year group 
              →School subscription
~$144K ARR per IB school 
(800 students × $15/mo × 12)
The Proof 
(where we are)
Oakridge International (Nord Anglia school) confirmed as first design partner
Nord Anglia = largest IBDP network
80+ schools, 33 countries, 90K+ students
One validated pilot = a reference-able wedge into a network that buys centrally
The Plan 
(what the seed funds)
Head of school sales hired on close (international-school SaaS background)
IB Global Conference, Denver, July 2026: the pipeline-generation event
Pilot-to-paid model 
25% pilot-to-paid
6-18 month cycle
Pipeline - Indus International, Stonehill International & Dubai International 
The seed converts one design partner inside the world's largest IB network into the first paid school contracts. 
Depth Is the Moat. Not Being First.
Koncepts is the international-curriculum-vertical play.  RevisionDojo is student-revision-native.  
MagicSchool is US-K12-horizontal. Different layers of the same stack.


Koncepts

Raising a $3M seed. To take IB MYP from design-partner pilots to a school-channel motion, then extend the same rubric engine across IB DP, the US IB market, and AP.

Ashish Tadose, Co-Founder & CEO 
ashish@koncepts.school